11 Types of SEO: What They Are & How to Use Them


SEO is all about improving your rankings in the organic search results. When you submit a search to a search engine, the results display paid and organic listings — paid listings will have the word “Ad” attached to them. Click on a paid listing and the advertiser will pay for that click. Click on an organic listing and the website owner will pay nothing. Let’s start by diving into what a search engine results page looks like. In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others. With a monthly SEO plan like the one above, plus a tracking document like a search insights report, you can build out and execute on an efficient SEO strategy.

Surfer SEO

SEO helps your website appear in those top 5 search results for relevant search queries to increase website traffic to your business – organically. This opens up the Content Gap report, where you’ll see the common keyword rankings among these pages. Look through the results to see if there are any subtopics you can cover. If the top-ranking pages for your target keyword cover similar subtopics, they’re likely important and what searchers expect to see.

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It may or may not result in your site getting penalized by Google . Black hat SEO is BAD for your business and it can lead to getting your website banned or penalized in search results. Enterprise SEO is an SEO strategy that’s often used by big enterprise websites that have a ton of pages. But when you’ve access to the right tools like Semrush, you can easily perform technical audits on your website to find and fix all the technical issues. SEO is the process of getting your website and its pages to rank higher in search results. Search bots collect these details in a comprehensive index, and they’re sorted into categories based on the title, URL, media, and text. This pool of websites gets dipped into later when someone searches related words.

When creating marketing content, most marketers surveyed (22%) said they use AI to generate ideas. If not properly addressed, content duplicated from elsewhere on your site may impact a site’s ability to rank on SERPs. Here’s how Bard’s real-time insights and direct access to Google resources can help you navigate algorithm changes. Uncover insights and actionable tips on how to adapt and thrive in the dynamic landscape of AI-driven search experiences. Recent breakthroughs indicate that AI systems can replace human raters in search evaluation. Here’s why and how to set up digital properties early to help maximize online visibility for brands opening new locations.

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And if you’re selling a product, it wants to know that you’re legitimate. Once upon a time, you used to be able to include the keyword in the title, headings, and text, and rank well. But with a strong content SEO and backlink building strategy, we managed to get one of our transportation partners to the top of the SERPs. Even if we managed to rank on the first page, our click-through-rates will probably be lower because this is such a competitive term. Click-through rate refers to the number of people who see your search result compared to the number of people who actually click on it. Mobile SEO is an important factor to keep in mind when creating your overall strategy.


Say you’re trying to figure out why traffic suddenly jumped up for one of your videos. Timestamps also improve SEO because they make it easier for YouTube’s algorithm to understand your video content.

Carrying out a more focused gap analysis like this can be helpful. You might even choose to run this against competitors who are more successful for a subset of your products or services to help you plan to strengthen a certain area. Most SEO tools let you run the analysis at the prefix or path level.